NYTimes launches Real Estate iPhone app. Download here!

Posted in Buying, Selling on March 27, 2010 at 12:13 pm

Review from JoeDNYC – This app is awesome, I had a chance to play around with it recently, and I am very impressed!  Its about time the Real Estate industry is using technology in a smart way!

New Real Estate Application for iPhone Featuring New York Times Real Estate Content and Search on the Go

NEW YORK, Mar 23, 2010 (BUSINESS WIRE) — NYTimes.com announced today the launch of its redesigned Real Estate section(www.nytimes.com/realestate) with enhanced search functionality and more comprehensive market data. The new search bar now offers filters for Price Reductions, New (Last 7 Days) and For Sale By Owner.

To complement the redesigned site, The Times has launched a new Real Estate application for iPhone, integrating key information and features of the Web site while giving users the ability to seamlessly view saved listings and searches while on the go. iPhone app users can locate properties nearby using the GPS function; view search results on a map and get directions; and personalize listings directly from the app by uploading private notes and photos.

“These search enhancements and data will provide prospective buyers with the tools they need to make sense of a complicated market and get the best property for their money,” said Denise Warren, senior vice president and chief advertising officer, The New York Times Media Group and general manager, NYTimes.com. “By combining our search technology with our deep and timely listings, we are creating a better experience for our users and advertisers online and on our mobile products.”

The launch of the Real Estate iPhone app is sponsored by Sotheby’s International Realty Affiliates LLC; Rose Associates, Inc; TF Cornerstone; Brown Harris Stevens; and Halstead Property, LLC.

Online, The Times now offers data for New York City recorded sales and current New York City market snapshot indicators such as total inventory, median price and more – each of which can be sorted by bedroom count and neighborhood.

New personalization features have been added to the My Real Estate section including the ability to save favorite properties, add private notes and photos, and manage e-mail alerts to track open houses and price changes.

The New York Times Real Estate iPhone app is available for download free from iTunes athttp://itunes.apple.com/us/app/nytimesrealestate/id337316535?mt=8.

Learn more about all of the new and innovative Real Estate features at http://www.nytimes.com/REFeatures.

NYTimes.com continues to reach a large, educated and affluent audience. It is the most visited newspaper site in the U.S. with an audience of 20 million unique users (February 2010 – Nielsen Online). The Times had 85 million mobile page views in February 2010 (according to internal data).

The New York Times Company, a leading media company with 2009 revenues of $2.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com,Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

This press release can be downloaded from

SOURCE: The New York Times Company

The New York Times Company
Stacy Green, 212-556-7078
green@nytimes.com
or
Kristin Mason, 212-556-4059
masonkm@nytimes.com